The Week in Digital Marketing (so far) – February 7th, 2020

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YouTube has finally revealed how much revenue they make on ad sales, and it’s a gigantic figure: $15 billion annually

YouTube

Is talking with potential content partners to use their $100 million Kids Content to fund to create videos for kids
Source: https://techcrunch.com/2020/02/05/youtube-to-invest-100m-in-kids-content-that-showcases-character-strengths-like-compassion-and-curiosity/

Revealed they make about $15 billion in advertising revenue per year, but stated that most of that revenue goes to content creators, around $8.5 billion per year.
Source: https://www.theverge.com/2020/2/4/21121370/youtube-advertising-revenue-creators-demonetization-earnings-google

Will stop running mid-video ads for videos less than 8 minutes long.
Source: https://www.cnet.com/news/chrome-and-youtube-will-banish-ads-from-the-middle-of-short-videos/

Google

– Search
No News

– Ads
No News

– Analytics
No News

– Search Console / Webmasters
Had a bug with GTM verification which has been resolved, you may need to reverify.
Source: https://www.searchenginejournal.com/google-search-console-fixes-issue-with-tag-manager-sites-may-need-to-re-verify/346718/

– Google My Business
Is testing showing large photos on desktop search results
Source: https://www.seroundtable.com/google-my-business-local-listings-massive-photos-28934.html

Showing a “Own this business claim it now” button, even if a profile is already claimed
Source: https://www.seroundtable.com/google-own-this-business-claim-it-now-28959.html

– Other Google
Google Maps has a new design and icon
Source: https://www.searchenginejournal.com/google-maps-updated-with-new-icon-new-features/347278/

Chrome will begin blocking ‘intrusive’ video ads
Source: https://www.searchenginejournal.com/google-chrome-expands-ad-blocking-efforts-to-ads-within-videos/347156/

Facebook

Facebook is shutting down web publishers from Audience Network, a direct result of the current environment around third-party cookies.
Source: https://www.adexchanger.com/platforms/facebook-is-killing-off-its-web-supply-in-audience-network-and-dont-be-surprised-if-it-all-shuts-down/

Instagram

Has released a new feature to show users what accounts they interact with most and least
Source: https://www.theverge.com/2020/2/6/21126641/instagram-new-feature-following-accounts-most-shown-in-feed-least-interacted

Snapchat

No News

Bing

No News

Pinterest

No News

Reddit

Has partnered with Tagboard to bring Reddit content to live TV broadcasts. Tagboard has relationships with TEGNA and NFL Network already.
Source: https://techcrunch.com/2020/02/06/reddit-partners-with-tagboard-to-bring-its-content-to-tv-broadcasts/

TikTok

No News

Twitter

Stated that artificial intelligence helped them make better tweet suggestions to users which led to an increase in usage
Source: https://www.theverge.com/2020/2/6/21125431/twitter-q4-2019-earnings-daily-user-growth-machine-learning

BONUS ROUND!!!

Amazon’s ad business grew by 30% in 2019
Source: https://searchengineland.com/amazons-booming-ad-business-grew-by-40-in-2019-328597

Hitwise has paused reporting data in the wake of Jumpshot closing down. Uncertain if they will begin again soon
Source: https://searchengineland.com/hitwise-halts-some-reporting-services-in-wake-of-jumpshots-closing-328658

TripAdvisor is getting into the review management game with a new paid subscription service that will allow restaurant owners to see and reply to review on TripAdvisor, Google, Facebook, Yelp, TheFork, and other sites
Source: https://searchengineland.com/tripadvisors-new-review-hub-lets-restaurateurs-manage-reviews-from-multiple-sources-in-one-place-328684

SEMPO has officially closed down after 17 years
Source: https://www.searchenginejournal.com/sempo-officially-ends/346618/

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